Rebranding an already established company is no easy feat. Focus Features Films
is a film studio that works in collaboration with independent filmmakers. They have produced countless iconic films that people across the globe have grown to love
and they need a visual identity system to match the talent they represent!

Since collaboration is a key pillar of Focus Features’ brand, the new system needed
to thrive on warmth and harmony. These characteristics are reflected throughout
the entire rebrand, from the colors, the graphic elements, and especially the new merchandise. Above all, the films had to take center stage no matter what.